Laura Sturaitis: Women and Leadership at Businesswire

“I’ve learned about communicating decisiveness. I think there is a line where you can be a collaborator and you can be a facilitator but you don’t create the definitive final say.” – Laura Sturaitis


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Women and Leadership at Businesswire

I really enjoyed my talk with Laura in the early days of the Smart Talk podcast that I thought it was worth repeating for my audience that joined the podcast in the last few months. She was one my early interviews and Laura was so gracious in taking time from her busy schedule at Businesswire to share her experience and insights.


Laura Sturaitis is Executive Vice President of Media Services & Product Strategy, and heads up Business Wire’s Global Media Relations, Content Licensing, Product Strategy, Public Policy, HQ Online Newsroom and Information Services teams. She is a member of Business Wire’s Executive Committee and serves on the Board of the leading trade vertical for news and information on the payments industry.

Laura is responsible for the comprehensive and timely delivery of Business Wire feed of more than 1200 releases a day sent globally to print, broadcast, online and social media organizations using Business Wire’s multi-platform delivery methods. She is a recognized industry expert in the development of new media tools and services for the distribution, search engine optimization (SEO), social sharing and the measurement ROI of press releases.  For more than 20 years, she has been instrumental in the evolution of press release on the wire serving clients in public relations, corporate communications, investor relations and traditional and online media.

Laura is based in Fort Lauderdale, Florida and started her career with Business Wire in 1992 as Florida Regional Manager. Laura holds an MBA from Florida Atlantic University and a BA in English and Communication from St. Thomas University in Miami, FL. She has the distinction of being a former Jeopardy! Champion.


In my Smart Talk Episode 067 conversation with Laura Sturaitis you’ll hear about:

  • The supportive culture of Business Wire
  • The difference between mentorship and sponsorship
  • How woman can balance “communal” and “competent” behaviors at work
 We’d love to hear from you! What questions or tips do you have about negotiation?  Let us know in the comments.

Laura’s recommendations

Favorite Quote(s):

“People of accomplishment rarely sit back and let things happen to them. They go out and happen to things.” – Leonardo da Vinci
“Vision without execution is hallucination” – Thomas Edison
“Someone is sitting in the shade today because someone else planted a tree a long time ago.” – Warren Buffett

Favorite app /business resource(s):
What Great Bosses Know by Jill Geisler
The HBR Ideacast
Freakonomics Radio and Marketplace
The Monday Morning Memo from Wizard Academy
Seth’s Blog by Seth Godin
Sales Caffeine by Jeffery Gitomer

Book pick(s):

Seth Godin:
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Linchpin: Are You Indispensable?
Meatball Sundae: Is Your Marketing out of Sync?

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