“You look at what the essence of a brand is – what is the aspirational, inspirational part of what a brand can be – and then you take that essence and you create content around that essence. ” – Lori Greene
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In my Smart Talk Episode 065 conversation with Lori Greene you’ll hear about:
- Most inspiring stories from her blog
- How to balance quality vs quantity in a blog
- Her experience and benefits of meditation
At the age of 8, Lori Greene devised a self-improvement plan—eating less pizza and exercising (two things that have been on my plan for years). Years later she added and then checked off, running the New York City marathon, and summiting Mount Kilimanjaro. Today, Lori Greene’s life’s mission is to inspire others to be the best they can be.
By day, she’s Senior Partner Director of Content for Maxus and by night she’s an inspirational blogger. She helps organizations to create, curate, and monetize cutting-edge content for all media including television, in print, social, mobile, and digital outlets. She interviewed subjects as diverse as Julia Child, Calvin Klein, a political prisoner inside a Peruvian jail, and Dr. Michael Mann, the climatologist at the epicenter of the climate change debate.
I invited Lori Greene today to talk about success, leadership, beauty, and oh yeah, digital content. I invited Lori because I felt compelled to meet this extraordinary person. After spending time on her blog I knew she would be a guest that would inspire you too.
A proven multi-platform content executive highly proficient in all aspects of media including social, mobile, broadband, television, digital, and print, Lori Greene is Senior Partner Director of Content for Maxus. She teaches digital strategies, content marketing, social media, and more at New York University, the Institute of Culinary Education and others. Greene is the Programming VP for NY Women in Communications. She won Best Cable Website of the year, increased traffic over 100% at BBC America digital, ran digital and content for History Channel and Biography, and visited over 100 countries. She interviewed subjects as diverse as Julia Child, Calvin Klein, a political prisoner inside a Peruvian jail, and Dr. Michael Mann, the climatologist at the epicenter of the climate change debate.
Lori’s Blog: greeneflash.tumblr.comWe’d love to hear from you! What questions or tips do you have about negotiation? Let us know in the comments.
Happiness is not a state to arrive at but a manner of traveling
Favorite app /business resource(s):
Simon Sinek: Start with Why: How Great Leaders Inspire Everyone to Take Action
Robin Sharma: The Monk Who Sold His Ferrari: A Fable About Fulfilling Your Dreams & Reaching Your Destiny
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