Feature Photo by Laura Latimer
“There is an important gap between knowledge, which is what we usually want to get across in marketing, and people acting, and that missing piece is belief.” – Tamsen Webster
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In my Smart Talk Episode 061 conversation with Tamsen Webster you’ll hear about:
- She shares her story from Weight Watchers leader to SVP of Executive Communications
- The story of Tobias Otting
- How to present the key message of your presentation
Passion Hunter and Idea Whisperer
Tamsen describes herself as a Passion Hunter and Idea Whisperer. In fact, the reason I invited Tamsen on the show is because of her ability to help people and organizations find whatever it is that gives them differentiating power and helps them to articulate that to other people. In essence I’d like for her to help us learn how to tell the right story to the right people at the right time.
Tamsen Webster is SVP of Executive Communications at Oratium, a Boston-based messaging consultancy, and Executive Producer at TEDxCambridge. She specializes in helping organizations and individuals tell the right story to the right people at the right time. An accomplished speaker, consultant, coach, and writer, Tamsen regularly presents on how to differentiate your brand, how to sell from the stage (without selling from the stage!), and how to craft messaging that resonates with your core audiences. As a retired Weight Watchers leader and newly minted marathoner, she is passionate about the power of transformative journeys.
Tamsen’s next event: Chicago Workshop – August 6 and 7We’d love to hear from you! What questions or tips do you have about negotiation? Let us know in the comments.
“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face…. You must do the thing you think you cannot do.” – Eleanor Roosevelt
Favorite app /business resource(s):
Make it Stick by Peter C. Brown
Compelling People by John Neffinger and Matthew Kohut
To Sell is Human by Daniel Pink
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