8 Actionable Ways to Get Your Startup’s First 100 Customers

What’s the one factor that each enterprise needs? Is it cash, fame, or infinite assets? The reply is kind of easy—prospects. Having prospects is the sure-shot method of guaranteeing that your corporation stays afloat in the long term. Irrespective of how good your product or providers are, with out individuals shopping for what you promote, you received’t attain anyplace. Nonetheless, establishing a buyer base is among the most difficult issues a enterprise has to do, particularly if you’re simply beginning.

In case you additionally run a startup and need some concepts to construct your buyer base, you’ve gotten come to the appropriate place. Right here we give some tried and examined methods to get your first 100 prospects.

1. Use your current community and construct on it

Utilizing an current community of family and friends is one thing each enterprise does with out even consciously strategizing it. You inform your family and friends about your corporation and hope somebody will make a purchase order. That’s the way it begins. 

Nonetheless, with a little bit of planning, you possibly can considerably improve your attain even along with your current community. Right here’s what you are able to do.

  • Ask your family and friends to unfold the phrase of your corporation amongst their circle by tagging you on their social media handles. 
  • In case you already run a enterprise, ask your current prospects to attempt your new startup’s services or products. It will likely be far simpler to persuade these already glad along with your present enterprise and may have a specific amount of belief in you.
  • You can too goal the present viewers of a product just like yours by conducting market analysis.
  • Attain out to your buyers to unfold the phrase about your corporation of their circles. They’ll fortunately do it as they’ve excessive stakes in your corporation and most buyers have a formidable community.

2. Begin a weblog

“The pen is mightier than the sword” is an age-old saying, which nonetheless holds benefit. Nonetheless, within the digital world, it interprets into blogs. With the web and your blogs, you’ve gotten the facility to succeed in the whole world. Now a query involves thoughts—Why blogs and never the rest? Right here’s why:

  • Blogs allow you to attach with like-minded individuals and construct lasting relationships. 
  • Blogs inform your readers what your corporation affords and the way it can resolve their issues.
  • Along with your blogs, you possibly can present others you’re an skilled in your corporation, and so they can depend on you for solutions.
  • Blogs are additionally an effective way to carry on-line visitors and authority to your web site. 
  • In addition they show you how to set the tone of your corporation in entrance of potential prospects. 
  • You additionally get on the spot suggestions from individuals in your services or products by means of blogs.

You may share your product tales and achieve loyal prospects and influencers for your corporation by means of your blogs. 

3. Enhance your attain with chilly calls and emails

If you may get your first 100 prospects along with your current community, it’s unbelievable. Nonetheless, finally, you will have to succeed in out to strangers or potential prospects, and that’s when chilly calls and emails come into the image.

Chilly emails are emails you ship to individuals who could also be keen on your providers however don’t know you but. Chilly emails are handiest when you’ve gotten a mutual reference to the sender that you should utilize as a reference. A first-rate instance of that’s an e-mail despatched by the co-founder and CEO of Zapier Wade Foster despatched to Andrew Warner.

Irrespective of how good your e-mail is, there are at all times possibilities that the particular person might delete it with out studying it. In distinction, calls are more durable to disregard. Attempt chilly calls and discuss to your potential consumers and perceive why they need to or don’t need to make a purchase order.

4. Give away freebies

One factor shoppers discover arduous to withstand is freebies. Whether or not it’s your product pattern or a trial demo of your softwares, you possibly can simply persuade potential shoppers to buy in the event that they preferred your product throughout free trials.

Nonetheless, you should be certain that the consumer expertise when the potential prospects use your service is phenomenal; in any other case, you’ll lose a buyer endlessly. It’s the stage the place you possibly can win their belief or lose it solely as first impressions matter.

“What do you should begin a enterprise? Three easy issues: know your product higher than anybody. Know your buyer, and have a burning want to succeed.” – Dave Thomas

5. Use the facility of paid promoting

Ads have been some of the efficient instruments within the advertising arsenal for a very long time. And with digital platforms like social media and serps, paid promoting attain has elevated exponentially.

The micro-targeting choices and cost-effectiveness make internet marketing some of the environment friendly instruments for startups to extend their buyer base. You may go for search adverts on Google, Bing, and different serps. You can too select show adverts and video adverts on social media platforms like Fb, Instagram, and Twitter.

6. Leverage on-line boards and communities

There are a number of on-line boards and communities like Quora, Reddit, and Inbound, the place like-minded individuals share views, concepts, and opinions on every part. 

The facility of on-line boards is that most individuals belief services or products that achieve optimistic suggestions from customers. It helps you construct belief amongst your potential prospects. Individuals who like your product will fortunately advertise on these boards by means of varied means. If somebody comes wanting, they are going to see the proof by means of different’s opinions. 

7. Don’t neglect about social media

Within the present age, the facility of social media is unbeatable. Almost 4.8  billion individuals use social media in 2021, which suggests your potential buyer attain on social media might be large.

There are a number of methods by means of which you’ll leverage social media for your corporation to realize prospects. A few of them are:

  • Influencer advertising: Influencers are individuals on social media who’ve 1000’s of followers. They’ve the facility to affect their followers by means of their content material. You may collaborate with such influencers to advertise your corporation.
  • Social media buzz: Making a buzz issue along with your posts, tweets, and movies on social media platforms can shortly show you how to achieve your first 100 prospects. Comply with the tendencies on social media and use them to construct your rapport with potential prospects. You may discuss your particular affords, competitions, and so forth., to create the thrill.

8. Have 1-o-1 along with your purchasers

One factor that’s good concerning the preliminary phases of your corporation is that you’ve got fewer obligations and extra time in your arms. Use that point to attach along with your current purchasers and perceive their issues. Ask for suggestions about your product or providers and implement these modifications. 

It helps you develop long-lasting relationships along with your preliminary prospects and construct your model worth out there. 


These are only a few methods to search out your first 100 prospects. There are at all times extra issues you possibly can attempt through the preliminary phases to extend your attain and income. It’s all about researching the market and understanding what works finest along with your audience.

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