Better Than Booze: Cocktails on the Up and Up

Drea Groeschel, the Co-Founding father of Higher Than Booze, a revolutionary line of three buzzy mocktails with hemp-derived CBD and THC joins Enterprise Radio.

This episode of Enterprise Radio is in affiliation with the Beverage Trade Channel.

Pay attention to host Eric Dye & visitor Drea Groeschel talk about the next:

  1. What’s Higher Than Booze? How was it shaped, and what are your targets in launching the product?
  2. How does Higher Than Booze differentiate itself from different manufacturers in the marketplace?
  3. How did you develop the product — why select drinks over different types of edible CBD merchandise?
  4. The CBD/THC area tends to be male dominated subject, what’s your expertise breaking that barrier?
  5. Have you ever had any launch difficulties or considerations which can be particular to a launch in Nashville?

Drea Groeschel is a lifelong entrepreneur and pioneer, most just lately spearheading and co-founding Higher Than Booze, a revolutionary social beverage firm that includes a line of flavor-forward, buzzy mocktails with hemp-derived CBD and THC. As an ardent advocate for more healthy and non-alcoholic methods to loosen up, she is shaking up social consuming beliefs and displaying that plant-based drinks supply a mellow buzz however with out the dreaded hangover.

Groeschel, holding a number of patents for her innovations in shopper merchandise and awards for her merchandising, jumps into the beverage business with a various background. From the present/home based business to the wonder business, the place she most just lately led a subscription firm and licensed her merchandise, she now places her abilities in direction of creating her new favourite bubbly beverage.

Rooted in her perception that day by day life ought to be stuffed with easy joys that make life higher, Groeschel finds her ardour in artistic product growth, provide chain transparency, shopper items advertising, and selecting companions who share her imaginative and prescient of sustainability and feminine empowerment.

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The put up Higher Than Booze: Cocktails on the Up and Up appeared first on Enterprise Podcast Community – EPN.

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