TikTok Marketing Tip #1 – Be quick to follow the trends

You’ve probably noticed the trend-oriented nature of TikTok if you’ve spent even a minute on it.

Some trends are born out of nowhere while others are tied to current events. Seth Obrien is a TikTok beauty influencer. He says speed is the best way to get your content noticed on TikTok.

Seth, who is a TikTok user with over 3,000,000 followers, suggests that he record and upload the videos in one day.

“Trends can change as fast as one day so it is important to stay current with the latest trends in order to keep your content fresh and relevant.”

It’s not as difficult as you might think. Instead of trying to think of a new idea every day, Seth finds most of his inspiration by scrolling through his FYP or Explore pages.

The best thing about following the trends is? Trending hashtags are being searched by users, so they’ll find you in no time.

Keep up to date with TikTok trends This blog post will explain the rise in quick turn TikTok trends as well as how you can get involved.

TikTok Marketing Tip #2: Choose A Niche

TikTok is more than just cute videos and dance moves. Chriselle Lim, co-founder and CMO of bumo is here to show it!

According to the fashion-obsessed mother of 2, there are people on TikTok who will love your brand, regardless of your age or subject.

“That’s TikTok’s power — finding a niche group”

If you want to reach parents, for example, create content that is relatable or offers value.

Chriselle provides content for parents looking to teach their children social themes and concepts. Her tagline is “helps small minds learn big things”.

Your desired audience will find niche content if they are consistent in sharing it, especially if you use the correct discovery techniques. Once you have established a relationship with your audience you can build a strong community beyond the app.

“Meet people at their place and you’ll be able to see more growth in your business than just TikTok.

“My TikTok took off and my Instagram started to grow again,”

Spend time searching TikTok for your niche. Take a look at the work of your competitors in this space to see where you can make a mark.

TikTok Marketing Tip #3 – Prepare and Practice

TikTok’s most popular trend is transition videos. There are hundreds of videos showing how others can achieve the transition effect.

They are so entertaining and satisfying to watch that it is no surprise that they are so popular.

Nichole Ciotti, co-founder of Storyluxe explains that it is all about practice and preparation if you want to make transitions smooth.

Nichole, who has over 500K followers on TikTok is one of the first to embrace the outfit transition trend. Nichole’s “today’s outfit ideas” videos inspired a new wave of fashion-related content to TikTok.

Nicole explains, “For flawless transitions you want to be as minimal as possible within the frame.”

Nichole recommends using tape to mark where you are standing, instead of relying solely on your eyes.

You can use the tape trick to leave the frame, do whatever you need to do and then return to the exact same spot.

TikTok Marketing Tip #4 – Immerse yourself in the App

Nathan Allebach, Creative Leader at Steakumm’s recommends that you immerse yourself in TikTok if you’re serious about using TikTok as part of your marketing strategy.

He explains that it is important to determine who is most popular, why they’re popular, what people say, and what people actually care about.

What is the best way to get lost in your own world? You can scroll through your For You Page every day, follow the most popular creators, listen all the latest sounds, and browse the Explore Page.

It takes 10,000 hours or ten years to become an expert or master of something. It doesn’t take long to master TikTok.

After spending a few weeks immersed in TikTok, you will soon start to understand what it is all about.

The app becomes second-nature to you the more you use it. Nathan shares that you’ll soon understand why certain things work and others don’t,” Nathan says.

TikTok Marketing Tip #5 – Tell a Story

Sawyer Hartman, filmmaker, and vlogger says storytelling is the key to TikTok and all social media platforms.


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Strategically using text overlays is one of the best ways you can tell a story and grab attention.

Are you unsure where to begin?

“First, I use text to create a problem or grab your attention. I address people’s concerns and fears right away. Sawyer explains, “And then, I solve it step by step.”

10 Tips for TikTok We Learnt from Viral Creators

No matter what type of video you create, your text should tell a story.

“Imagine your perfect viewers are watching your video with sound off. What text and story can you use to convince them to turn the sound on?”


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Text can be used to stop scrollers from scrolling and it is also great for people with hearing impairments.

TikTok Marketing Tip #6 – Post Often

Our TikTok experts all post at least once a day to TikTok. That’s one thing that is constant. Chriselle posts 5 videos a day.

TikTok’s best feature is the freedom to be creative with your content strategy. You can test new ideas and find out what works best for you business.

You can continue to replicate the format that resonates with your audience until you have found a successful format. This is Nathan’s strategy for Steakumm’s page:

TikTok Marketing Tips: Expert Advice From TikTok Pros

He says, “It takes a lot more trial and error to find out what makes people laugh.”

Regular posting is likely to improve your performance using the TikTok algorithm.

Try new content formats and start experimenting with your strategy. Once you have a winning formula, keep posting!

TikTok Marketing Tip #7 – Be the First

TikTok can be all about following the trends and finding new ideas on the For You Page. However, it can also be about creating original concepts and trying new things.

It’s a great strategy to find inspiration from the For You Page, but you don’t have to limit yourself to what’s already going on out there.

People are looking for new content and the most innovative brands often see the greatest success on the app.

You don’t have to start completely from scratch. You can also add value to an already established trend by putting your own spin on it.

Sawyer advises that you don’t need to reinvent the wheel. You don’t have to know where to begin if you don’t know where to look.

TikTok Marketing Tip #8 – Don’t Give up

This is the one tip that all TikTok marketers should take away: Don’t lose heart.

TikTok can be exhausting especially when you are trying to use it for business growth. It only takes one viral video for it to happen, but don’t be discouraged if it doesn’t happen immediately.

It’s not easy, according to TikTok experts.

Nathan uploaded 10 videos to SteakUmm’s TikTok before the first video went viral. It took 40 videos for another viral video to catch on.


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mr. Saxobeat – Tooturntteebird

“A lot of it just learning at the start. He explains that it was a lot more experimentation.


There is only one real option.


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Start by trying out different things, such as the time you post to TikTok and what sounds you use. Also, try different types of videos, including the type you upload.

TikTok Marketing Tip #9: Be Authentic

Although authentic may seem like a buzzword on social media, TikTok makes it a reality, especially for those just getting started with the app.

TikTok believes authenticity is more important than aesthetics. So don’t be afraid of trying something new and letting your personality shine on TikTok!


Enjoy a little family silliness that will put a smile upon your face




Go Go Go Who’s Next! Hip Hop Harry

Chriselle discovered that TikTok was the best platform for her to express herself.

“TikTok inspired me to be more authentic with myself and to have fun with it.”

Similar to Nichole, Nichole knew that she wanted to be true to herself when she started posting content to TikTok.

It is much easier to transition to a new platform if your brand is authentic to you. She explains that you don’t need to think up new ideas, but can simply continue being true to yourself.


This outfit is so cute!





original sound – nichole.ciotti

TikTok Marketing Tip #10 – Have Fun with It

TikTok is all fun. For many TikTok experts, this was the key to their success on TikTok: Have fun with your content.


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GOOBA – 6ix9ine

Seth quickly realized that having fun was the key to success when he started creating content for TikTok.

“I was so obsessed with view count and likes that there was a point when I couldn’t stop thinking about it. I finally decided to have fun with it. My videos began to perform better after I made this shift. It was so much fun. It is important to have fun with your content.

You can be sure that your viewers will enjoy what you create.

There you have it! These are the top TikTok marketing tips, as voted by TikTok experts.

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