How to Brand, Unbrand and Rebrand to Remain Relevant

It is clear that many inspiring individuals, including Janine Allis and Michelle Obama, have built strong personal brands. Failing is not an end in itself, but it can be a path to betterment and success if you are willing to learn from your mistakes.

You can learn many things from failure if you’re willing to improve and continue learning. When your brand hits an all-time low, don’t get panic. Be calm and collected, instead. You can use the tools available to unbrand, rebrand, and remain relevant. Learn from the mistakes and learn the lessons to move on with enthusiasm and energy. Failure and success are not permanent. The same applies to branding.

What exactly is branding?

It is all about your brand. You want to be recognized for your principles, philosophies and values. This helps people understand you personality and your behavior. You can help others appreciate the value of your experience and expertise, and what you’ve done. 

Individuals respect you because of your content, personality, devotion, and charisma. Your knowledge, skills and expertise are what people value about you as a brand. 

Seth Godin remarked, “A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

There are many reasons to rebrand

Your brand helps your company stand out among others. Your brand will be stronger if you take feedback on a regular basis and follow up quickly. You must discontinue your brand if there are no positive responses. 

You have many reasons to create your brand. These are just a few of the reasons to build your brand. To add value to others you must be authentic. You can make it happen if you build a solid brand. Your online presence is crucial to securing employment. 

You must be credible on social media if you wish to become a thought-leader. If you’re looking to become a millionaire, it is important that you establish a personal brand. Your brand can make it easier to generate passive income. 

Your branding is essential if you are looking to sell books or speak at conferences. Your branding is important if your goal is to change the world or give meaning to life.

Bollywood star Amitabh Bachchan’s rebranding

According to Martin Lindstrom, there are three steps to creating a powerful personal brand ― Attention, Bridging, and Re-Invention. Your brand will grow quickly if your consistency and persistence are strong. What happens if you fail in any of your endeavors? 

This will require you to both rebrand and unbrand, which can be difficult. However, some brands have been reinvented after failing and transformed into powerful brands. When you look at India’s Bollywood actor Amitabh Bachchan, he failed in politics and business but he rebranded with his new incarnation as a television host. 

He unbranded as an ‘angry young man’ and branded as a ‘humble old man’. His brand is indefatigable. In this way, we can draw inspiration from the remarkable personalities who have reconstructed their brands while adapting to new technologies and times.

Brick by brick, build your brand

Your brand must be true to its core principles and values if it is to last. Content must reign supreme. You must keep it relevant and consistent. People create controversy to get in the spotlight and grow their businesses. 

While such endeavors can bring you temporary fame, they end up in infamy. Long-term brand reputation can be damaged by controversy. Instead of building your brand fast with quick temptations, look for innovative methods and tools to help you build it brick by brick.

Rebranding, branding and unbranding

You can’t make controversies about your brand to raise awareness. It will only lead to marketing boomerangs. Your brand will be ruined long-term if you get involved in controversies. Your brand should not flash by. Your brand should reflect you content, character and commitment. This means that you must be true to yourself and stand by your values, despite all the pressures.

It is a journey. There are many peaks and valleys in life. It is important to learn how to balance these to be successful in your professional, personal, and community life. Resilience and perseverance are key to rebuilding your brand after a crisis. When done well, business turnarounds can transform your brand. 

Rebranding is a way to overcome your past failures and remain relevant and effective in today’s digital environment.

Addicted 2 Success published the post How to Brand, Unbrand, and Rebrand to Remain Relevant.

How to Brand, Unbrand, and Rebrand to Remain Relevant originally appeared on Addicted 2 Success.

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