What is Google’s “E.A.T.” Rating … and How Could it Impact Your Website’s SEO?


Google E.A.T. must be something you have already heard about if you’re not new to SEO. The concept has been around since it was first introduced back in 2014, but it never really became an essential element in SEO until 2018, after Google’s “medic” update.

E.A.T. E.A.T. stands for Expertise Authoritativeness and Trustworthiness. It is one of the many guidelines adopted by Google to determine a page’s or website’s overall quality, and it affects how a page or a website ranks in SERPs.

Continue reading to learn more about E.A.T. is and its impact on your site’s SEO.

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A Disintegration of E.A.T.

E.A.T. Expertise, Authority, and Trustworthiness. The following is a short explanation of each element.


Expertise refers to having deep knowledge of one’s field, based more on the content than at an organization or website level. If a website’s focus is on Your Money or Your Life topics such as finance, law, or health, formal expertise can be a factor.

Other topics require real life experience to prove expertise. A skateboarding article might not need the writer to be educated in this area.


Google evaluates the amount of links to content on a website or page to determine its authority. Sites will often link to another website depending on the owner of the website.

Website owners who consider a site to be an expert in their field will link to it frequently.


The site’s trustworthiness is a measure of its reliability. Some factors used by Google evaluators to determine a page’s reliability are the volume of positive organic reviews, the reachability of the site owners, having a physical location, having a terms and conditions policy, and enhancing the security of the page by implementing HTTPS.

What E.A.T. Can Do for Your SEO How E.A.T. can impact your SEO

Before delving into how E.A.T. E.A.T. impacts SEO. Ranking factors are not an independent factor. However, Google relies on its evaluators’ feedback to determine the value a specific website offers to users.

Google algorithm can use the ratings to determine which websites rank according to their E.A.T.

If a site scores poorly on E.A.T., it may not be able to rank on the SERPs.

E.A.T. What is Google’s priority?

E.A.T. E.A.T. is relevant for all search queries, however it does matter more in specific search queries. E.A.T. is not applicable to searches that include cute pictures of dog breeds. Also, the search topic can be subjective so results that show only one or two frightening dogs might not make sense.

E.A.T. is available if users type in search queries for aspirin dosages for pregnant women. matters a lot. Google could expose misleading information if it ranked content from a non-reliable site on the first SERPs by ranking it.

In such situations, the results would not only be difficult but also life-threatening. It applies to all subjects that are subject to expert knowledge.

Enhancing E.A.T.

To boost your E.A.T., you have the option to make some changes. Your SERP ranking. Here’s what you should be focusing on:

Quality Content

It is clear that content is the supreme king. Google depends on human evaluators with some expertise in a specific topic to evaluate a site’s E.A.T.

You must ensure your content has been thoroughly researched and is clear, without grammatical mistakes, easy-to-read, and accurate. The content must be written with humans in mind, not Googlebots.

site’s trustworthiness. Keep your site’s reputation high both online and offline.

You can improve your image by responding to your visitors via the various channels available on your site.

Also, you might want to include testimonials and awards from clients in your industry, as well as a section for reviews that allows your visitors to leave feedback on their experience.

What is Google’s “E.A.T.” Rating … and How Could it Impact Your Website’s SEO? Entrepreneurship Life first published this article.

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